Description
Web3 consumer company focusing on sports and entertainment
- Lead product manager for NBA Top Shot, a category leading web3 product with over $1 billion in transactions. Working with a cross functional team responsible for all aspects of product development including growth and R&D
- Developed a mechanism for reserving and purchasing NFTs responsible for over $1 million dollars in sales while also reducing the average user wait time by over 1 hour
- Shipped a series of growth focused features including a referral program, responsible for driving a 50% increase in new paying users at a third of acquisition cost
- Developed new innovative, gamified web3 features like NFT burning resulting in 10% increase in secondary marketplace sales
- Lead a cross-functional team across engineering, legal and partnerships to re-imagine the NFT delivery format, resulting in a 2x increase in revenue for the month, while also driving a 2.5x increase in new user site engagement